Rakuten Marketing Review – What’s in it that Makes it a Hit?

Welcome to this Rakuten Affiliate Network Review!

Are you looking for an affiliate marketing network with thousands of advertisers onboard? How about one that is free to join, has an intuitive, easy to use control panel, comprehensive support, and some really powerful features like rotating banners and deep linking?

If so, Rakuten Affiliate Network is one of the networks you should look into!

And in this review, I will guide you through the network so later, you can decide whether it’s the right place to be.

Let’s start!

Rakuten marteting is a blace where you can score great affiliate programs

Affiliate marketing has been a proven way to make good money online. This is basically the reason why I’ve been doing affiliate marketing for over a decade now.

As more people are discovering the potential of affiliate marketing to provide them with a stable source of passive income, more and more affiliate networks and programs are also arising. But the question is – are all of them worth it? Are they even legit? Do they pay good commission?

There are some programs that where you are just wasting your time because, apart from they don’t pay much, there products are of low quality and are difficult to market.

But there are, of course, programs too that are easy to market and have inviting commission scheme.

And in my years of trying different affiliate marketing programs, Rakuten is one that I can recommend.


For its years of being in this industry, Rakuten has already captured the minds of many entrepreneurs and brand product merchants that you can promote. Also, it has a membership fee that you can’t resist and features that are helpful enough in building your own business.

So let’s cut to the chase and start our Rakuten Affiliate Network Review!


Summary: Rakuten Affiliate Network is a popular affiliate network that has tons of popular brands/advertisers in their portfolio. You won’t like the commission, though, but you’ll also love that you’ll get to promote famous brads which will make it easy for you to make sales.

Product Name: Rakuten Marketing
Founder: Stephen and Heidi Messer
Product Type: Affiliate Marketing Network
Price: FREE
Rating: 75/100

here are some of the top affiliates of Fiverr

Recommendation: I definitely recommend Rakuten Marketing to affiliates with experience or those who are already driving traffic into their website. Like I said, though, it offers little commission and you might not want that it’ll take you 2 months, the least, before you receive your commission. If you don’t like that, then you can find another network.


Rakuten Marketing or Rakuten Affiliate Network is under the Rakuten Group. It’s different from the Rakuten cash back site which is equally popular in the online world.

Rakuten Marketing was originally Linkshare which was established in 1996 by Stephen and Heidi Messer before it was purchased by Rakuten Group in 2005. It even came before CJ Affiliate which I also reviewed in the past.

And in 2014, it was rebranded as Rakuten Affiliate Network.

Through the years, it grew into well-established third party global affiliate marketing  with offices in New York London, and Tokyo. In 2016, it was announced that it reached over 100 million online orders! Furthermore, it was furnished with more features that every affiliate needs. For that reason, Rakuten Marketing has been named by mThink as the #1 chosen program chosen by publishers and advertisers for Best CPS (Cost Per Sale) affiliate network. And take note, it isn’t just for a year but for 7 consecutive years until 2018!

Rakuten marketing is partners with popular brandsRakuten also boasts the largest Pay for Performance advertising in the internet world. It has over 1000 partners which include the world’s largest and top name brands like Apple, Dell, Guess, Lego, Office Depot, Walmart, and Sephora among many others.


Commission rate will depend on the advertiser’s terms. So there isn’t a uniform rate throughout the platforms. But most commissions range from 3-11% only. Comparing this range with other networks, it really is very small, but the brands here are quite popular and credible, so you’ll be able to sell them easily. The electronics are with higher commissions.

Payment will be given 30 days after you send Rakuten an Invoice. So you don’t invoice the advertiser but Rakuten itself.

Payouts will be via direct bank deposit, Paypal or check. For some countries, Rakuten has a set minimum payment threshold and you can request payout for a maximum of 4 payments. Other networks only pay once or twice a month.

But there are conditions before you get paid. For instance, if you earn commissions in September, Rakuten will invoice the advertiser early in October. The Advertiser authorizes the invoice by October 31st with payment due date to Rakuten November 30th. You would get paid in the following week provided your minimum payment threshold has been met.

For the payment threshold, you need to have earnings over $50 before you can request for withdrawal. So if you earn 4 times $55, then you can request payout four times.

Rakuten Marketing is a leader in affiliate marketing network, going beyond other networks you'll find online.1. Worldwide Reach

Rakuten functions in over 200 countries, and affiliates who live in any of those countries can receive payments easily, in one of 25 different currencies.

Using Paypal as its payout channel makes it possible for anyone to become a publisher. As you know, Paypal work with almost all currencies. So no matter where you are, you can work as a Rakuten publisher.

2. Tech-integrated Ads

This is a feature that truly sets Rakuten apart. If you have the skills and know-how to customize the tech yourself, you’re in for a real treat with Rakuten. However, if you’re looking for the simplest way to place ads and banners, Rakuten is still going to be your best friend. You can choose to dig deep or keep it simple.

Once you’re approved by each individual advertiser, ad units are easy to create. Just select what kind of ad you’d like, and you’ll receive the needed code.

Rotating banners are also incredibly easy to add, with a specific line of code that automatically rotates the ad units. No more difficult days of trying to code different ads yourself! More than that, you can see reports about how each ad performs in the rotating banner. This makes it easy to test ad units to find the ones that perform the best.

Deep linking features are also easy to customize, allowing you to direct the user exactly where you want them to go. If you want to create a data feed or see shopping API, Rakuten’s PopShops is a fantastic tool.

3. Easy-to-Use Reporting System

Most of us hate the idea of learning new technology. However, Rakuten has made sure that their system is easy to manage, even for the most technologically challenged among us.

Upon logging in to the dashboard, you’ll find all of the most important metrics and information right at your fingertips, including top advertisers and information about payment. Also, the easy-to-navigate control panel gives you access to your account settings, link codes and more. You can even create customized reports, with the option to make them Quick or Advanced.

4. Tools and Education Programs to Help Publishers

Whether you’re just beginning as an affiliate marketer or you’re part of a large-scale affiliate operation, Rakuten’s educational tools can help you improve your skills. As a publisher, you’ll have access to video tutorials, monthly newsletters and personal training which include:

Quick Start Guide

  • Gives an overview on affiliate marketing and related terminologies
  • How to setup your Publisher Account in Rakuten
  • How to find Advertisers, get approved, and get their affiliate link to promote their products and services.
  • Various progress reports and tips
  • Commission structure

Video Tutorials 

If you’re not familiar with affiliate marketing or you’re already a seasoned marketer, there are all kinds of information to help your online affiliate business grow. IF you need more comprehensive course, ten you can try my #1 recommended course and program which you’ll find out later.

It will also teach you how to set up your account in Rakuten and show you how to get started. Of course, you will find out how to use the tools inside the network and will instruct you on how you can get paid.


This tool helps you build your product storefront or have your own e-Commerce business setup instantly.


Advertisers are listed along with their profile information and commission structure. This is where you also get to setup your account and create reports and all your link codes.

Personal Training

Monthly Newsletters


The Pros

  • Free to sign up. And easy, too!
  • Over 1,000 merchants to choose from. And it’s important to note that these include many top names and household brands.
  • User-friendly dashboard. Essential information is all in one place, and navigation is easy if you need to know more.
  • Easy setup for rotating banners. This takes the work out of ad testing, and helps you see better results.
  • Helpful education tools. Improve your skills, no matter your level.
  • Worldwide payouts. Get payouts in one of 25 different available currencies.

The Cons

  • Unpredictable payouts. Rakuten pays publishers only after they’ve been paid by merchants. This means that there’s no definite schedule for payouts, and some publishers have reported waiting up to 60 days to get paid.
  • Small affiliates need not apply. Rakuten is at the top of the line, and is only looking for top affiliates to join their network. However, if you have a good amount of quality traffic, you’ll likely be accepted.


If you have an already established website with a reasonable amount of traffic and are interested in promoting other companies products or services by promoting their ads in your blogs, then Rakuten is something you might want to look into.

But like I mentioned in the Cons section, it needs affiliates who are already experienced. You need a site with traffic. Although, newbies are still welcome to apply.

Rakuten is doing the hard work of finding brand product companies so you don’t have to carry inventory and spend time researching. All you need to do is to have a well-established website, generate traffic and write quality readable and relevant content by placing the Advertiser’s ad.


Depending on what you value and the features you’re looking for, you’ll decide which affiliate network is best for you. Rakuten isn’t at all rich in features but its strongest asset is its being established and the fact that it’s partners with popular brands from different niches. This gives you flexibility on which you can promote.

This network is absolutely one of the top contenders in the world of affiliate marketing. Signing up will allow you to be a part of a growing network that’s giving out millions of dollars in commissions every year. And it’s free!

If you are looking for a program that’s really intended for newbies, you can check out my #1 recommended affiliate program and course/ It will give you a comprehensive education on affiliate marketing, provides you with tools you can use to set up your website like Jaaxy and Site Rubix, a community that will support you on your affiliate marketing, and a place where you can start working as a real affiliate.

Read my Wealthy Affiliate Review to find out more!

Wanna Know How I Make Money Online?

Sign up to get access to our member’s only resources, it is completely FREE and I will share with you all the tools and resources I use to make a living online. What are you waiting for?

resources picture 2

Related Posts

Comments (9)

It is in point of fact a nice and useful piece of information. I am satisfied that
you simply shared this useful info with us. Please stay
us informed like this. Thank you for sharing.

Hey there would you mind letting me know which webhost you’re utilizing?
I’ve loaded your blog in 3 completely different web browsers
and I must say this blog loads a lot faster then most.
Can you suggest a good internet hosting provider at a reasonable
price? Thanks, I appreciate it!

hi..my hosting comes for free with my membership with Wealthy Affiliate.. otherwise, have you checked bluehost?

Ahaa, its pleasant conversation concerning this
paragraph here at this weblog, I have read all that, so at this time me also commenting at this place.

Thank you Adam! Feel free to subscribe to get notifications when a new blog comes out!

It’s fantastic that you are getting thoughts from this post as
well as from our dialogue made here.

Thank you! keep following our posts, we have more interesting topics we’ll discuss in the following days.

I think other site proprietors should take this web site as an model, very clean and fantastic user genial style and design, let alone the content. You’re an expert in this topic!

Thank you for another wonderful article. Where else could anybody get that type of info in such an ideal way of writing? I’ve a presentation next week, and I am on the look for such information.

Leave a comment

Leaving So Soon?Before You Go, Grab This Free Gift!
  • Free Affiliate Marketing Blueprint
  • Step-by-step guide to make money online
  • Access to all the tools I use To make money Online
  • Access to a very exclusive Facebook Group
  • And lots more
Get Free Gift Now!
I Know Pop-Ups Are Annoying! But This One Is Different, I Promise!Subscribe Now For New Tips And Also Get My Blueprint For Online Success. (FREE)

Wanna know how I make a living online working just a few hours a week?

Get my Affiliate Marketing Blueprint for FREE! I will show step-by-step how you too can start living the laptop lifestyle!

Learn More
Translate »
%d bloggers like this: